The writing and editing rules for the web are now clear to you… but nothing beats a good example. Please find below an overview of best practices.
Short articles: an example
Short articles are limited to 3 paragraphs (about 200 words) and carefully edited: use of different media (photo, gallery, video), subheadings every 2 paragraphs to make articles easier to read.
Medium length articles: an example
Medium length articles – about 500 words or 6-7 paragraphs – should be properly edited to facilitate readibility: teaser a the beginning, small “chunks” of text, subheadings every 2 paragraphs.
Full-length articles: an example
Full-length articles – about 700-800 words – should be carefully edited and present information with a variety of media of differents types and formats.
Referencing an image: an example
Each media should be properly referenced, i.e. optimized for search engines (SEO). When it comes to images, precise information should be added to the appropriate fields.
Using a photo gallery: an example
Photo galleries are an interesting solution as they provide an original, horizontal and easily readable layout for pictures.
Using a video: an example
A video document can enrich the written content of a topic or can also be presented on its own with the necessary eiting (title, teaser).