The writing and editing rules for the web are now clear to you… but nothing beats a good example. Please find below an overview of best practices.
![Des étudiants brandissant une bannière de l'EPFL (avec l'ancien logo)](https://www.epfl.ch/campus/services/website/wp-content/uploads/2020/06/Tournoi-des-physiciens_652x367.jpg)
Short articles are limited to 3 paragraphs (about 200 words) and carefully edited: use of different media (photo, gallery, video), subheadings every 2 paragraphs to make articles easier to read.
![](https://www.epfl.ch/campus/services/website/wp-content/uploads/2020/06/Algorithmes_652x367.jpg)
Medium length articles – about 500 words or 6-7 paragraphs – should be properly edited to facilitate readibility: teaser a the beginning, small “chunks” of text, subheadings every 2 paragraphs.
![Face aux Alpes enneigées, le bâteau La Suisse sur le Léman](https://www.epfl.ch/campus/services/website/wp-content/uploads/2020/06/Bateau-amiral-SS-La-Suisse.jpg)
Each media should be properly referenced, i.e. optimized for search engines (SEO). When it comes to images, precise information should be added to the appropriate fields.
![](https://www.epfl.ch/campus/services/website/wp-content/uploads/2020/06/image1_largeprvw.jpeg)
Photo galleries are an interesting solution as they provide an original, horizontal and easily readable layout for pictures.