TOM Publications in Supply Chain Strategy
Research at the Chair of Technology & Operations Management (TOM) in the area of Supply Chain Strategy:
This research stream explicitly targets quantitative analysis of key decision-making tradeoffs at the intersection of supply chain management (SCM) and channel management, SCM and product portfolio management as well as SCM and corporate sustainability programs. It includes the optimization of a company’s manufacturing footprint and the placement of inventory in different sales channels. While predominately focused on identifying key decision variables and quantifying the potential for supply chain optimization, we also engage in scenario planning and the discussion of managerial implications. Field-based case studies complement the quantitative models, exemplify practical approaches and facilitate the transfer into the teaching offering.
Journal Articles
Lücker, F., Timonina-Farkas A. and R.W. Seifert (2024) “Balancing Resilience and Efficiency: A Literature Review on Overcoming Supply Chain Disruptions,” forthcoming in Production and Operations Management.
Markoff, R. and R. W. Seifert (2024) “The Quiet Supply Chain Revolution,” Management and Business Review, Volume 4, Issues 3&4, Summer and Fall 2024.
Timonina-Farkas, A., R.W. Seifert (2023) “Information Retrieval under Network Uncertainty: Robust Internet Ranking”, Operations Research, Vol. 71(6):2328-2351.
LaCroix, R., A. Timonina-Farkas and R. W. Seifert (2023) “Utilizing Additive Manufacturing and Mass Customization under Capacity Constraints,” Journal of Intelligent Manufacturing, Vol. 34, pp. 281–301.
Vasilyev, A., Meier, S. and R. W. Seifert (2023) “Assortment Optimization Using an Attraction Model in an Omnichannel Environment,” European Journal of Operational Research, Vol. 306 (1), pp. 207-226.
Elalem, Y. K., Meier, S. and R. W. Seifert (2023) “A Machine Learning-based Framework for Forecasting Sales of New Products with Short Life Cycles Using Deep Neural Networks,” International Journal of Forecasting, Vol. 39 (4), pp. 1874-1894, 2023.
Timonina-Farkas A., R.Y. Glogg, and R.W. Seifert (2022) “Limiting the Impact of Supply Chain Disruptions in the Face of Distributional Uncertainty in Demand,” Production and Operations Management, Vol. 31 (10), pp. 3788-3805.
Kirci, M., O. H. D. Isaksson and R. W. Seifert (2022) “Managing Perishability in the Fruit and Vegetable Supply Chain,” Sustainability, Vol. 14, 5378.
Elalem, Y. K., I. Biçer, and R. W. Seifert (2022) “Why Do Companies Need Operational Flexibility to Achieve Sustainability at Source?” Sustainability, Vol. 14 (1), 367.
Glogg, R.Y, A. Timonina-Farkas, and R.W. Seifert (2022) “Modeling and Mitigating Supply Chain Disruptions as a Bilevel Network Flow Problem,” Computational Management Science, Vol. 19, pp. 395–423.
Lacroix, R., A. Timonina-Farkas and R. W. Seifert (2021) “Benefiting from Additive Manufacturing Across the Product Life Cycle,” Operations Research Perspectives, Volume 8, Article 100201. https://www.sciencedirect.com/science/article/pii/S2214716021000208
Moser, P. U., O. H. D. Isaksson, S. Okwir and R. W. Seifert (2021) “Manufacturing Management in Process Industries: The Impact of Market Conditions and Capital Expenditure on Firm Performance,” IEEE Transactions on Engineering Management, Vol. 68: No. 3, pp. 810–822. DOI 10.1109/TEM.2019.2914995
Timonina-Farkas, A. (2021) “COVID-19: Data-driven dynamic asset allocation in times of pandemic,” Quantitative Finance and Economics.
Lücker, F., S. Chopra, and R. W. Seifert (2021) “Mitigating Product Shortages Due to Disruptions in Multi-Stage Supply Chains,” Production and Operations Management, Vol. 30, No. 4, April 2021, pp. 941–964, DOI 10.1111/poms.13286.
Timonina-Farkas A., A. Katsifou and R.W. Seifert (2020) “Product Assortment and Space Allocation Strategies to Attract Loyal and Non-Loyal Customers,” European Journal of Operational Research, Vol. 285 (3), pp. 1058-1076.
Lücker, F., R. W. Seifert and I. Biçer (2019) “Roles of Inventory and Reserve Capacity in Mitigating Supply Chain Disruption Risk,” International Journal of Production Research, Vol. 57 (4) pp. 1238-1249.
Markoff, R. and R. W. Seifert (2019) “Is Demand Planning Ready for AI?” Supply Chain Quarterly, No. 2, 2019.
Kirci, M., K., Biçer, I. and R. W. Seifert (2018) “Optimal Replenishment Cycle for Perishable Items Facing Demand Uncertainty in a Two-echelon Inventory System,” International Journal of Production Research, Vol. 57, pp. 1250-1264, DOI 10.1080/00207543.2018.1504244.
Biçer, I. and R. W. Seifert (2017) “Optimal Dynamic Order Scheduling Under Capacity Constraints Given Demand-forecast Evolution,” Production and Operations Management. Vol. 26 (12), pp. 2266–2286.
Moser, P. U., O. H. D. Isaksson and R. W. Seifert (2017) “How Process Industries Can Improve Supply Chain Performance,” Supply Chain Quarterly, No. 3, 2017.
Moser, P. U., O. Isaksson and R. W. Seifert (2017) “Inventory Dynamics in Process Industries: An Empirical Investigation,” International Journal of Production Economics, Vol. 191, pp. 253-266.
Lücker, F. and R. W. Seifert (2017) “Building up Resilience in a Pharmaceutical Supply Chain through Inventory, Dual Sourcing and Agility Capacity,” Omega, The International Journal of Management Science, Vol. 73, December 2017, pp. 114-124.
Bicer, I., V. Hagspiel (2016) “Valuing Quantity Flexibility Under Supply-Chain Disintermediation Risk,” International Journal of Production Economics, Vol. 180, pp. 1-15.
Isaksson, O. H. D. and R. W. Seifert (2016) “Quantifying the Bullwhip Effect Using Two-Echelon Data: A Cross-Industry Empirical Investigation,” International Journal of Production Economics, Vol. 171, pp. 311–320.
Kirci, M. and R. W. Seifert (2015) “Dynamic Capabilities in Sustainable Supply Chain Management: A Theoretical Framework,” Supply Chain Forum: An International Journal, Vol. 16 (4), pp. 2–15.
Bicer, I. (2015) “Dual Sourcing Under Heavy-Tailed Demand: An Extreme-Value Theory Approach,” International Journal of Production Research, 53(16), 4979-4992.
Comas, J. M., J.-S. Tancrez and R. W. Seifert (2015) “Carbon Footprint Responsiveness Trade-offs in Supply Chain Network Design,” International Journal of Production Economics, Vol. 166, pp. 129–142.
Seifert, R. W. and P. Moser (2014) “When the Chain of Opportunity is the Chain of Supply: Defining a New Role for Supply Chain Strategy in the Process Industries,” MHD Supply Chain Solutions, May/June 2014, pp. 22-23.
Ionescu-Somers, A. and R. W. Seifert (2014) “Leapfrogging to Mainstream: Unilever Makes Lipton Tea Sustainable,” Supply Chain Forum: an International Journal, Vol. 15 (1), pp. 68-75.
Katsifou A., R. W. Seifert and J.-S. Tancrez (2014) “Joint Product Assortment, Inventory and Price Optimization to Attract Loyal and Non-loyal Customers,” Omega, Vol. 46, July 2014, pp. 36–50.
Liao, S., R. I. Zequeira and R. W. Seifert. (2014) “The Value of Updated Information on Future Price Behavior.” International Journal of Production Research. Vol. 52 (7), pp. 2042-2061.
Cordon, C. and R. W. Seifert (2013) “Lego: Consolidating Distribution (Abridged),” Supply Chain Forum: an International Journal, Vol. 14, No. 1, pp. 42-47
Comas Martí, J. M. and R. W. Seifert (2013) “Assessing the Comprehensiveness of Supply Chain Environmental Strategies,” Business Strategy and the Environment, Vol. 22 (5), pp. 339–356
Tancrez, J.-S., B. Roland, J.-P. Cordier, and F. Riane (2013) “Assessing the Impact of Stochasticity for Operating Theater Sizing,” Decision Support Systems. Vol. 55 (2), pp. 616-628
Liao, S., C. van Delft and J. P. Vial (2013) “Distributionally Robust Workforce Scheduling in Call Centers with Uncertain Arrival Rates,” Optimization Methods and Software, 28:3, pp. 501-522
Comas Martí, J. M. and R. W. Seifert (2012) “Benefits and Scepticism of Ecolabels as Accountability Mechanism,” European Business Review, November 2012, pp. 60-63.
Seifert, R. W., Zequeira, R. I. and S. Liao (2012) “Three-echelon Supply Chain with Price-only Contracts and Sub-supply Chain Coordination,” International Journal of Production Economics, Vol. 138 (2), pp. 345-353.
Sieke, M. A., R. W. Seifert, and U. W. Thonemann (2012) “Designing Service Level Contracts for Supply Chain Coordination,” Production and Operations Management, Vol. 21 (4) pp. 698–714.
Tancrez, J.-S., J.-C. Lange and P. Semal (2012) “A Location-Inventory Model for Large Three-Level Supply Chains,” Transportation Research Part E, Vol. 48 (2), pp. 485-502.
Seifert, R. W. and K. U. Langenberg (2011) “Managing Business Dynamics with Adaptive Supply Chain Portfolios,” European Journal of Operational Research, Vol. 215 (2), pp. 551-562.
Brito, G., Zequeira, R. I., Valdés, J. E. (2011) “On the Hazard Rate and Reversed Hazard Rate Orderings in Two-Component Series Systems with Active Redundancies,” Statistics & Probability Letters, Vol. 81 (2), pp. 201-206.
Langenberg, K. U. and R. W. Seifert and J.-S. Tancrez (2012) “Aligning Supply Chain and Product Portfolios,” International Journal of Production Economics, Vol. 135 (1), pp. 500-513.
Seifert, R. W. and J. M. Comas (2010) “Being Proactive about Supply Chain Environmental Management”, IMD – Perspective for Managers, No. 183, August 2010.
Valdés, J. E., Arango, G., Zequeira, R. I. and Brito, G. (2010) “Some Stochastic Comparisons in Series Systems with Active Redundancy”, Statistics & Probability Letters, Volume 80 (11-12), pp. 945-949.
Seifert, R. W. and J. M. Comas (2010) “Being Proactive about Supply Chain Environmental Management”, IMD – Perspective for Managers, No. 183, July 2010.
Zequeira, R., J.E. Valdes and C. Berenguer (2008) “Optimal Buffer Inventory and Opportunistic Preventive Maintenance Under Random Production Capacity Availability,” International Journal of Production Economics, Vol. 111 (2), February 2008, pp. 686-696.
Zequeira, R.I. and C. Bérenguer (2007) “An inspection & imperfect maintenance model for a system with two competing failure modes Fault Detection,” Proceedings of the 6th IFAC Symposium: Supervision and Safety of Technical Processes 2006, pp. 932-937.
Gaukler, G., R. W. Seifert and W. H. Hausman (2007) “Item-Level RFid in the Retail Supply Chain,” Production and Operations Management, Vol. 16 (1), pp. 65-76.
Seifert, R. W., U. W. Thonemann, and M. A. Sieke (2006) “Relaxing Channel Separation – Integrating a Virtual Store Into the Supply Chain”, IIE Transaction, Vol. 38 (11), pp. 917-931.
Seifert, R. W., U. W. Thonemann, and M. A. Sieke (2006) “Integrating Direct and Indirect Sales Channels Under Decentralized Decision Making”, International Journal of Production Economics, Vol. 103 (1), pp. 209-229.
Jiang, K., H. L. Lee, and R. W. Seifert (2006) “Satisfying Customer Preferences via Mass Customization and Mass Production,” IIE Transaction, Vol. 38 (1), pp. 25-38.
Seifert, R. W., U. W. Thonemann, and W. H. Hausman (2004) “Optimal Procurement Strategies for Online Spot Markets”, European Journal of Operational Research, Vol. 152 (3), pp. 781-799.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2004) “Hewlett-Packard: Creating a Virtual Supply Chain (A & B) (Abridged)”, Supply Chain Forum, Vol. 5, No. 1, pp. 64-68.
Seifert, R. W. and S. Morito (2001) “Cooperative Dispatching – Exploiting the Flexibility of an FMS by Means of Incremental Optimization”, European Journal of Operational Research, Vol. 129 (1), pp. 116-133.
Seifert, R. W., M. G. Kay, and J. R. Wilson (1998) “Evaluation of AGV Routing Strategies Using Hierarchical Simulation”, International Journal of Production Research, Vol. 36, No. 7, pp. 1961-1976.
Seifert, R. W., M. G. Kay, and J. R. Wilson (1995) “Evaluation of AGV Routing Strategies Using Hierarchical Simulation”, Proceedings of 1995 Winter Simulation Conference (eds. C. Alexopoulos, K. Kang, W. Lilegdon, and D. Goldsman), pp. 850-856. Piscataway, NJ
Working Papers
Katsifou A., R. W. Seifert and J.-S. Tancrez (2014) “Variable Product Assortment Planning and Inventory Management,” Working Paper, EPFL – Ecole Polytechnique Fédérale de Lausanne, Switzerland.
Tancrez, J.-S., Chevalier, Ph. and P. Semal (2010) “A Tight Bound on the Throughput of Queueing Networks with Blocking,” Working Paper, EPFL – Ecole Polytechnique Fédérale de Lausanne, Switzerland.
Langenberg, K. U., R. W. Seifert, and C. Billington (2009) “Attaining Sustained Supply Chain Alignment – Step by Step,” Working Paper, EPFL – Ecole Polytechnique Fédérale de Lausanne, Switzerland.
Sieke, M. A., R. W. Seifert, and U. W. Thonemann (2008) “Optimal Retail Channel Selection under Decentralized Decision Making,” Working Paper, University of Cologne, Germany.
Books and Book Chapters
Books
Seifert, R. W. and R. Markoff (2020) “The Digital Supply Chain Challenge: Breaking Through,” ISBN: 978-2-940485-33-8, 250p, IMD International, Switzerland.
Cordon, C., K. S. Hald and R. W. Seifert (2012), “Strategic Supply Chain Management: The Executive Role,” ISBN: 978-0-415-59175-1, 312p, Routledge.
Book Chapters
Seifert R. W. and R. Markoff (2021) “How a Semiconductor Shortage Was a Surprise Late entry to the Pandemic Chaos,” Schwerpunkt Außenwirtschaft 2020/2021, Der Corona-Effekt: Strukturwandel und außenwirtschaftliche Auswirkungen, in Ernest Gnan and Christoph Schneider, pp. 163—165, 2021.
Lücker F., Chopra S. and R. W. Seifert (2019) “Disruption Risk Management in Serial Multi-Echelon Supply Chains,” Foundations and Trends® in Technology, Information and Operations Management: Vol. 12: No. 2-3, pp 398-315.
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Sustainable Tea. Part II: Reaching out to Smallholders in Kenya and Argentina,” The Dutch Sustainable Trade Initiative: Utrecht, IDH007-22.
Gaukler, G. and R. W. Seifert (2007) “Applications of RFID in Supply Chain Management,” Trends in Supply Chain Design and Management: Technologies and Methodologies, (eds. H. Jung, F. F. Chen, and B. Jeong), pp. 29-48, Special Series in Advanced Manufacturing, Springer London.
Amann, W., C. Cordon, R. W. Seifert and T. E. Vollmann (2007) “Managing Complexity in the Electronics Manufacturing Service Industry,” Managing Complexity in Global Organizations, (eds. U. Steger, W. Amann and M. Maznevski), Chapter 7, pp. 87-102, Wiley.
Seifert, R. W. and W. Amann (2007) “Managing Complexity in Marketing and Supply Chains,” Managing Complexity in Global Organizations, (eds. U. Steger, W. Amann and M. Maznevski), Chapter 15, pp. 205-228, Wiley.
Seifert, R. W. and D. Turpin (2005) “Running Effective Group Assignments,” Chapter 18, Mastering Executive Education: How to Combine Content with Context and Emotion, The IMD Guide, Prentice Hall.
PhD Dissertations
Vasilyev, A. (2023) “Quantitative Methods for Omnichannel Decision Making,” Dissertation, November 2023, EPFL, Switzerland.
Elalem, Y. K. (2023) “Optimizing Sales Forecasting, Inventory, Pricing and Sourcing Decisions,” Dissertation, March 2023, EPFL, Switzerland.
LaCroix, R (2021) “Industry 4.0 Technologies and Customer-Centricity for Digital Supply Chains,” Dissertation, June 2021, EPFL, Switzerland.
Glogg, R. (2021) “Modeling Supply Chain Disruptions: A Network Flow Approach,” Dissertation, May 2021, EPFL, Switzerland.
Kirci, M. (2017) “Supply Chain Disruption Risk Management: Modeling Risk Mitigation Strategies,” Dissertation, September 2017, EPFL, Switzerland.
Lücker, F. (2016) “Supply Chain Disruption Risk Management: Modeling Risk Mitigation Strategies,” Dissertation, December 2016, EPFL, Switzerland.
Moser, P. U. (2016) “Supply Chain Management in Process Industries: Empirical Investigations for Commodity Markets,” Dissertation, October 2016, EPFL, Switzerland.
Isaksson, O. (2013) “Operational Decisions and Supply Chain Dynamics: An Empirical Investigation,” Dissertation, December 2013, EPFL, Switzerland.
Katsifou, A. (2013) “Variable Product Portfolio Management in Retail Operations,” Dissertation, June 2013, EPFL, Switzerland.
Comas, J. M. (2012) “Corporate Environmental Strategies: Towards Supply Chain Approaches,” Dissertation, June 2012, EPFL, Switzerland.
Langenberg, K. U., “Modeling and Implementing Strategies for Supply Chain Alignment,” June 2008
Seifert, R. W., “Modeling Internet-Enabled Opportunities in Supply-Chain Operation,” June 2000
Public Press Articles
Seifert R. W. and V. Karamalegos (2024) “Unlocking Value in Manufacturing by Taking Continuous Improvement to the Next Level,” I by IMD, December 9, 2024.
Seifert R. W., R. Markoff and M. Spooner (2024) “How a New Approach to Demand Planning Can Redefine Success,” I by IMD, August 5, 2024.
Seifert R. W. and P. Sieber-Gasser (2024) “How AI Could Help Navigate Complex Trade Rules and Save Billions on Tariffs,” I by IMD, July 4, 2024.
Seifert R. W., A. Fabregat, and S. G. Vanga (2024) “Beyond the Hype Cycle: GenAI Use Cases in Supply Chain Planning,” Supply Chain Movement, April 5, 2024.
Seifert R. W. and R. Markoff (2024) “The Challenges of Using True Demand Through the Supply Chain,” I by IMD, April 3, 2024.
Seifert R. W., A. Fabregat, and S. G. Vanga (2024) “Beyond the Hype Cycle: GenAI Use Cases in Supply Chain Planning,” I by IMD, March 14, 2024.
Seifert R. W. and R. Markoff (2023) “Planning as a Service – Short-term Gimmick or Emerging Strategy?” I by IMD, September 25, 2023.
Seifert R. W. and R. Markoff (2023) “RFID: A Solution for Lost Luggage?” I by IMD, July 7, 2023.
Seifert R. W. and R. Markoff (2023) “What Future for the Semiconductor Supply Chain?” I by IMD, June 20, 2023.
Seifert R. W. and R. Markoff (2023) “How Will Large Language Models Impact Supply Chains?” Supply Chain Movement, May 25th, 2023.
Seifert R. W., R. Markoff and A. Schmidt (2023) “Carbon Accounting is Going Broad and Granular. Are We Ready?” I by IMD, April 11, 2023.
Seifert R. W., Y. K. Elalem and L. Bongrain (2023) “Changing Your Mindset from Carbon Offsetting to Carbon Insetting,” I by IMD, March 10, 2023.
Seifert R. W. and R. Markoff (2023) “Why the Promised Fourth Industrial Revolution Hasn’t Happened Yet,” The Conversation, February 27, 2023.
Seifert R. W. and R. Markoff (2023) “Where Does Blockchain Go from Here?” Supply Chain Movement, January 13th, 2023.
Seifert R. W. and R. Markoff (2022) “Where Does Blockchain Go From Here?” I by IMD, December 22, 2022.
Seifert R. W. and R. Markoff (2022) “Is Industry 4.0 Tech for Good,” I by IMD, December 2, 2022.
Seifert R. W. and R. Markoff (2022) “Warehouses Give ‘Predictive Maintenance’ a New Foothold,” I by IMD, November 9, 2022.
Seifert R. W. and K. Siebenbürger Hacki (2022) “The Agenda for Supply Chain Executives Keeps Growing – How Will You Adapt?” I by IMD, November 2, 2022.
Seifert R. W. and Y. K. Elalem (2022) “Do You Know How Others Perceive Your ESG?” I by IMD, October 20, 2022.
Seifert R. W., Y. K. Elalem and I. Biçer (2022) “Take the Circular Route to Curbing Over-production,” I by IMD, March 21st, 2022.
Seifert R. W. and R. Markoff (2022) “What now for Supply Chains? Inflation, e-Commerce and Over-stocking are all Driving Change,” I by IMD, March 17th, 2022.
Seifert R. W. and O. H. D. Isaksson (2022) “Supply chain: Cracking Down on the Bullwhip Effect,” I by IMD, CEO Circle, February 16th, 2022.
Seifert R. W. and R. Markoff (2022) “Tesla Supply Chain: From Cautionary Tale to Role Model,” Supply Chain Movement, February 4th, 2022.
Seifert R. W. and R. Markoff (2022) “Tesla Supply Chain: From Cautionary Tale to Role Model,” I by IMD, January 27th, 2022.
Markoff, R. and R.W. Seifert (2021) “Supply Chains Aren’t Broken, It’s More a Question of Demand,” Supply Chain Movement, December 10, 2021.
Seifert R. W. and R. Markoff (2021) “Supply Chains Aren’t Broken, It’s More a Question of Demand,” I by IMD, November 17th, 2021.
Seifert R. W. and R. Markoff (2021) “No, AI Has Not Killed Supply Chain Management,” Supply Chain Movement, 10 August 2021.
Seifert R. W. and R. Markoff (2021) “No, AI Has Not Killed Supply Chain Management,” Supply Chain Quarterly, 18 June 2021.
Seifert R. W. and R. Markoff (2021) “Supply Chain in the COVID-19 Spotlight,” Supply Chain Movement, 27 May 2021.
Seifert R. W. and R. Markoff (2021) “No, AI Has Not Killed Supply Chain Management,” I by IMD, May 4th, 2021.
Seifert R. W. and R. Markoff (2021) “How a Semiconductor Shortage Was a Surprise Late entry to the Pandemic Chaos,” I by IMD, March 23rd, 2021.
Seifert R. W. and R. Markoff (2020) “Industry 4.0 and COVID-19: Why the Pandemic Might Have Provided a Clearing in the Woods,” IMD – Tomorrow’s Challenges, November 2020.
Seifert R. W. and Y. K. Elalem (2020) “Can AI Deliver Tangible Benefits to Demand Forecasting? 3 Questions to Help Managers Decide,” IMD – Tomorrow’s Challenges, No. 99, October 2020.
Seifert R. W. and R. Markoff (2020) “Supply Chain Managers Need to Meet Blockchain With New Eyes, See it as a Slow Burner,” IMD – News, No. 66, October 2020.
Seifert R. W. and R. Markoff (2020) “How COVID-19 Exposed the Fault Lines of Product Complexity,” IMD – Tomorrow’s Challenges, No. 66, July 2020.
Seifert R. W. and V. Keller-Birrer (2020) “Fostering a Lean Culture: Why Change Needs, First and Foremost, People,” IMD – Tomorrow’s Challenges, No. 53, May 2020.
Seifert R. W. and R. Markoff (2020) “Digesting the Shocks: How Supply Chains are Adapting to the COVID-19 Lockdowns: Coping in a Unique Moment,” Forbes India, April 6th, 2020.
Seifert R. W. and R. Markoff (2020) “Digesting the Shocks: How Supply Chains are Adapting to the COVID-19 Lockdowns: Coping in a Unique Moment,” IMD – Tomorrow’s Challenges, No. 31, March 2020.
Seifert R. W. and R. Markoff (2019) “Dream Small: The Best Path Forward for AI in Supply Chains,” IMD – Tomorrow’s Challenges, No. 75, December 2019.
Seifert R. W. and R. Markoff (2019) “Industry 4.0’s Unpredictable Impacts: New Data-Powered Business Models,” IMD – Tomorrow’s Challenges, No. 73, December 2019.
Seifert R. W. and R. Markoff (2019) “Bezos’ Big Bet – Going for Market Share over Profits,” IMD – Tomorrow’s Challenges, No. 71, November 2019.
Seifert R. W. and R. Markoff (2019) “Smart Data, Not Big Data Can Unlock the Potential of Predictive Maintenance: Predictive Maintenance – I4.0 Killer App,” IMD – Tomorrow’s Challenges, No. 64, October 2019.
Seifert R. W. and R. Markoff (2019) “Have It Your Way: The Upside of Personalization of Consumer Goods,” IMD – Tomorrow’s Challenges, No. 59, September 2019.
Seifert R. W. and R. Markoff (2019) “RFid – Yesterday’s Blockchain: A Cautionary and Hopeful Tale,” IMD – Tomorrow’s Challenges, No. 49, September 2019.
Seifert R. W. and R. Markoff (2019) “Er vi kommet til vendepunktet inden for online shopping?” RETAILMagasinet, July 31st, 2019.
Seifert R. W. and R. Markoff (2019) “: Derfor kan den ustoppelige veksten snart være over — Selv ikke Amazon kan unnslippe tyngdekraften i det lange løp,” Ehandel.dk, July 31st, 2019.
Seifert R. W. and R. Markoff (2019) “Supply Chain Career Opportunities: The Unexpected Consequences of Integration,” IMD – Tomorrow’s Challenges, No. 46, July 2019.
Seifert R. W. and R. Markoff (2019) “Online Shopping: Why Its Unstoppable Growth May be Coming to an End,” IMD – Tomorrow’s Challenges, No. 45, June 2019.
Seifert R. W. and R. Markoff (2019) “Online Shopping: Why its Unstoppable Growth May be Coming to an End” The Conversation, June 12th, 2019.
Seifert R. W. and R. Markoff (2019) “The Predictive Maintenance Sweetspot,” IMD – Tomorrow’s Challenges, No. 34, April 2019.
Markoff, R. and R. W. Seifert (2019) “Buying Market Share with Supply Chain,” The European Business Review, March/April 2019.
Seifert R. W. and R. Markoff (2019) “Services Measures in an Integrated Supply Chain: Turning a Point of Contention Into a Lever for Success,” IMD – Tomorrow’s Challenges, April 2019.
Seifert R. W. and R. Markoff (2019) “Demand for AI in Demand Planning: What are the Hurdles to Achieving a Smarter Supply Chain?,” IMD – Tomorrow’s Challenges, No. 7, January 2019.
Seifert R. W. and R. Markoff (2018) “The Hidden Cost of Cost-to-Serve,” IMD – Tomorrow’s Challenges, No. 26, August 2018.
Seifert R. W. and R. Markoff (2018) “Tried and Tested: Cost-to-Serve Benefits are Clear but Rarely Applied in a Sustainable, Repeatable Way,” Logistics News Middle East, October 2018.
Seifert R. W. and R. Markoff (2018) “Shop Fresh: Will Amazon Do to the Grocery Industry What It Did to ecommerce?” Logistics News Middle East, July, 2018.
Seifert R. W. and R. Markoff (2018) “Getting ABC Classifications Right: More Involved than You Think,” Forbes India, June 6th, 2018.
Seifert R. W. and R. Markoff (2018) “Amazon Is Trying to Transform Grocery Shopping Like it Did Retail,” UK Business Insider, June 2nd, 2018.
Seifert R. and R. Markoff (2018) “Will Amazon Do to the Grocery Industry What It Did to ecommerce?” Talouselämä, No. 34, pp. 62-63, Finland, October 2018.
Seifert R. W. and R. Markoff (2018) “Will Amazon Do to the Grocery Industry What It Did to ecommerce?” Retailmagasinet, Norway, August 2018.
Seifert R. W. and R. Markoff (2018) “Will Amazon Do to the Grocery Industry What It Did to ecommerce?” Inside FMCG, June 1st, 2018.
Seifert R. W. and R. Markoff (2018) “Will Amazon Do to the Grocery Industry What It Did to ecommerce?” IMD – Tomorrow’s Challenges, No. 31, June 2018.
Seifert R. W. and R. Markoff (2018) “Will Amazon Do to the Grocery Industry What It Did to ecommerce?” Inside Retail New Zealand, May 31st, 2018.
Seifert R. W. and R. Markoff (2018) “Will Amazon Do to the Grocery Industry What It Did to ecommerce?” The Conversation, May 30th, 2018.
Markoff, R. and R. W. Seifert (2018) “The Real Industry 4.0 Challenge,” The European Business Review, March/April 2018.
Seifert R. W. and R. Markoff (2018) “As Simple as ABC: More Involved than You Think,” Logistics News Middle East, February 2018.
Seifert R. W. and R. Markoff (2018) “Omni Channel Launching Pad: On-Shelf Availability,” IMD – Tomorrow’s Challenges, No. 4, January 2018.
Seifert R. W. and R. Markoff (2018) “Getting ABC Classifications Right: More Involved than You Think,” IMD – Tomorrow’s Challenges, No. 3, January 2018.
Seifert R. W. and R. Markoff (2018) “Three Key Questions You Will Not Escape for Industry 4.0: Considering the Managerial Implications of Technological Innovations,” IMD – Tomorrow’s Challenges, No. 2, January 2018.
Markoff, R. and R. W. Seifert (2018) “Supply Chain Digitalisation Management Challenges,” The European Business Review, January/February 2018.
Seifert R. W. and R. Markoff (2017) “GST and India’s Supply Chain Revolution,” Forbes India, October 6th, 2017.
Seifert R. W. and R. Markoff (2017) “Is Fullfillment Still a FMCG Core Competency? Why Some Companies Are Outsourcing Delivery and What That Says About the Future,” IMD – Tomorrow’s Challenges, No. 57, October 2017.
Seifert R. W. and R. Markoff (2017) “India Supply Chain Revolution,” IMD – Tomorrow’s Challenges, No. 56, September 2017.
Seifert, R. W. (2017) “A Mobile Market: Can One Company Remain Dominant in the Ever-changing Chinese Smartphone Market?” IMD – Tomorrow’s Challenges, No. 54, September 2017.
Seifert R. W. and R. Markoff (2017) “Project Supply Chains – A Different World: The Overlooked Supply Chain Model,” Supply Chain Movement, August 31st, 2017
Seifert R. W. and M. Kırcı (2017) “Frische Idee für die Frucht-und Gemüselieferkette,” Handelszeitung, June 1st 2017
Seifert R. W. and R. Markoff (2017) “Supply Chain Digitalization: IT Management Challenges,” IMD – Tomorrow’s Challenges, No. 47, August 2017.
Seifert, R. W. (2017) “Mutating Mobile Market: How Long Can Oppo and Vivo Breathe Easy?” Forbes India, July 19th, 2017.
Seifert R. W. and R. Markoff (2017) “Project Supply Chains – A Different World: The Overlooked Supply Chain Model,” IMD – Tomorrow’s Challenges, No. 44, July 2017.
Seifert R. W. and M. Kırcı (2017) “Can Digital Solutions Eliminate Waste in Food Supply Chains?” Supply Chain Brain, June 14 2017.
Seifert R. W. and R. Markoff (2017) “Amazon Buys Whole Foods – A Grocery Revolution? All Eyes Are on This Big Move,” IMD – Professor Reacts, June 2017.
Seifert R. W. and R. Markoff (2017) “Amazon Fresh and the Disruption of the Supply Chain: Disruption is Not Always What It Seems,” IMD – Tomorrow’s Challenges, No. 40, June 2017.
Seifert R. W. and M. Kırcı (2017) “Digitalization: A Fresh Idea for the Fruit and Veg Supply Chain,” IMD – Tomorrow’s Challenges, No. 22, March 2017.
Seifert R. W. and K. Siebenbürger Hacki (2017) “Digital Supply Chains – Do You Risk Falling Behind?”, IMD – Tomorrow’s Challenges, No. 15, March 2017.
Seifert, R. W. and M. Kirci (2016) “Five Capabilities for a Greener Supply Chain: Preparing Your Organization to Compete on Environmental Sustainability,” IMD – Tomorrow’s Challenges, No. 55, July 2016.
Seifert, R. W. and P. U. Moser (2016) “New Markets, New Customers and New Supply Chain Problems: Seven Mitigation Strategies to Tackle High Sales Variances,” IMD – Tomorrow’s Challenges, No. 3, January 2016.
Seifert, R. W. and E. Kuznetsova (2015) “Taking an Integrated View on Point of Sales Materials Supplies: Three Lessons from L’Oréal to Increase Loyalty and Obtain New Customers with Gifts and Testers,” IMD – Tomorrow’s Challenges, No. 53, June 2015.
Seifert, R. W. and O. Isaksson (2015) “Does the Bullwhip Still Strike?” Jakarta Post, June 13th, 2015.
Seifert, R. W. and O. H. D. Isaksson (2015) “Does the Bullwhip Still Strike? Detecting Variability in the Supply Chain,” IMD – Tomorrow’s Challenges, No. 42, June 2015.
Seifert, R. W. and I. Biçer (2015) “Setting up Supply Chain Strategies for Innovative Products,” Forbes India, March 11th, 2015.
Seifert, R. W. and I. Biçer (2014) “Setting up Supply Chain Strategies for Innovative Products: From New to Really New to Niche,” IMD – Tomorrow’s Challenges, No. 79, October 2014.
Seifert, R. W. and F. Lücker (2014) “The Five Pillars of Supply Chain Resilience: How Companies Implement Resilience in Their Supply Chains,” IMD – Tomorrow’s Challenges, No. 44, June 2014.
Seifert, R. W. and P. Bochukova (2014) “Global Value Chains Under Threat: How Resilient is Your Supply Chain?” IMD – Tomorrow’s Challenges, No. 29, April 2014 and CEO Forum, Australia, April 2014.
Seifert, R. W. and P. Moser (2014) “When the Chain of Opportunity is the Chain of Supply: Defining a New Role for Supply Chain Strategy in the Process Industries,” IMD – Tomorrow’s Challenges, No. 9, February 2014.
Seifert, R. W. and H. Strebel (2012) “Don’t Underestimate Evolving Public Tender Requirements,” IMD – Tomorrow’s Challenges, No. 79, November 2012.
Seifert, R. W. and F. Liu (2012) “Personalization Brought to Life: Is Your Organization Ready to Bond with Consumers?” IMD – Tomorrow’s Challenges, No. 68, September 2012.
Seifert, R. W. and J. M. Comas (2012) “A Sticky Situation,” IMD – Tomorrow’s Challenges, No. 55, July 2012.
Seifert, R. W. and H. Strebel (2012) “Tips for Winning Procurement in Public Tender Bids Amid Stricter Criteria,” Jakarta Post, December 15th, 2012.
Seifert, R. W. and J. M. Comas (2012) “Have Ecolabels Had Their Day?: The Truth Behind Sustainability Labels From the People Who Integrate Them,” IMD – Tomorrow’s Challenges, No. 32, May 2012.
Seifert, R. W. (2012) “A Sticky Situation,” Forbes India, December 5th, 2012.
Seifert, R. W., H Strebel and J. Godsey (2011) “Strategic Assessment is a Must in Selecting Ecolables,” Gulf News, December 22nd, 2011
Seifert, R. W., and H. Strebel (2011) “Umweltsiegel: Was bei Zertifizierung wichtig ist,” Business-Wissen.de, December 15th, 2011
Seifert, R. W., H. Strebel and J. Godsey (2011) “Asking the Right Questions about Certification Schemes,” Jakarta Post, December 10th, 2011.
Seifert, R. W., H. Strebel and J. Godsey (2011) “Comprendiendo las eco-etiquetas: Las preguntas acertadas acerca de los esquemas de certificación,” ejecutivos.es, December 7th, 2011
Seifert, R. W and A. Ionescu-Somers (2011) “Unilever: Making a Leading Brand Sustainable – Choosing the Right Partner,” Financial Times, November 15th, 2011
Seifert, R. W., H. Strebel and J. Godsey (2011) “Get a grip on eco-labels,” The Economic Times, November 11th, 2011.
Seifert, R. W., H. Strebel and J. Godsey (2011) “Getting a Grip on Eco-Labels – The Right Questions to Ask about Certification Schemes” IMD – Tomorrow’s Challenges, No. 71, November 2011
Cordon, C., R. W. Seifert, and Edwin Wellian (2010) “Rethinking corporate strategy: Reduced product range and deliveries,” Financial Times, November 25th, 2010.
Seifert, R. W. and J. M. Comas (2010) “Analyzing Companies’ Best Practice” Economist Intelligence Unit, The Economist, October 22nd, 2010.
Seifert, R. W. and J. M. Comas (2010) “Analyzing Companies’ Best Practice”, Jakarta Post, October 2nd, 2010.
Seifert, R. W. and J. M. Comas (2010) “Creating Business Opportunities through Supply Chain Environmental Management – Analyzing Companies’ Best Practice”, IMD – Tomorrow’s Challenges, No. 65, September 2010.
Cordon, C., R. W. Seifert and F. Jäger (2007) “Achieving the Impossible? Running for Fast-track Project Execution,” IMD – Tomorrow’s Challenges, August 2007.
Registered Teaching Materials
Registered Teaching Cases and Teaching Notes
Markoff, R. and R.W. Seifert (2024) “UrbanLuxe Cosmetics: Embracing S&OP,” IMD-7-2572, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2024) “UrbanLuxe Cosmetics: Embracing S&OP,” IMD-7-2572-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2024) “Tesco and Ocado: Contrasting Online Grocery Supply Chain Models,” IMD-7-2553, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2024) “Tesco and Ocado: Contrasting Online Grocery Supply Chain Models,” IMD-7-2553-T, (Teaching Note), IMD, Switzerland.
Elalem, Y. K. and R.W. Seifert (2023) “Trendy Fashion Company: Sustainability in Supply Chain Operations,” IMD- 7-2481, IMD, Switzerland.
Elalem, Y. K. and R.W. Seifert (2023) “Trendy Fashion Company: Sustainability in Supply Chain Operations,” IMD- 7-2481-T, (Teaching Note), IMD, Switzerland.
Markoff, R., D. Schröder, A. Huchzermeier and R.W. Seifert (2022) “Zalando: A Digital Foundation for Fashion Supply Chain Success,” IMD-7-2401, IMD, Switzerland.
Markoff, R., D. Schröder, A. Huchzermeier, and R.W. Seifert (2022) “Zalando: A Digital Foundation for Fashion Supply Chain Success,” IMD-7-2401-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) “Heineken: Building the Connected Brewery,” IMD-7-2356, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) “Heineken: Building the Connected Brewery,” IMD-7-2356-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) “Wistful Cosmetics: Designing Supply Chain Resilience,” IMD- 7-2376, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) “Wistful Cosmetics: Designing Supply Chain Resilience,” IMD-7-2376-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2021) “L’Oréal: The Beauty of Supply Chain Digitalization,” IMD-7-2296, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2021) “L’Oréal: The Beauty of Supply Chain Digitalization,” IMD-7-2296-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2020) “Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage,” Spanish Translation, IMD-7-2033-ES, IMD, Switzerland.
Vivekanand, P. and R.W. Seifert (2020) “The Automotive Industry: Disrupting or Getting Disrupted?” IMD-7-2156, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) “SmaterChains: A Digital Road Mapping Exercise,” IMD-7-2088, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) “SmaterChains: A Digital Road Mapping Exercise,” IMD-7-2088-T, (Teaching Note) IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) “RFid: Yesterday’s Blockchain,” IMD-7-2090, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) “HungryPet: Challenges to Digital Supply Chain Innovation,” IMD-7-2091, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) “HungryPet: Challenges to Digital Supply Chain Innovation,” IMD-7-2091-T, (Teaching Note) IMD, Switzerland.
Markoff, R. and R.W. Seifert (2018) “Tesco and Ocado: Competing Online Models,” IMD-7-1975, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2017) “L’Oreal’s ACD Supply Chain Puzzle: Diagnosing the Root Causes of Underperformance,” IMD-7-1929-T, (Teaching Note) IMD, Switzerland.
Markoff, R. and R.W. Seifert (2017) “L’Oreal’s ACD Supply Chain Puzzle: Diagnosing the Root Causes of Underperformance,” IMD-7-1929, IMD, Switzerland.
Seifert, R.W. and J. Zheng, B. Chen, and Z. Yuan (2017) “Rethinking the Smartphone Supply Chain: OPPO/VIVO’s Big Bet,” IMD-7-1920, IMD, Switzerland.
Seifert, R.W. and K. Siebenbürger Hacki (2016) “SKY DEUTSCHLAND (A): Driving Customer Loyalty through Supply Chain Execution?” IMD-7-1805, IMD, Switzerland.
Seifert, R.W. and K. Siebenbürger Hacki (2016) “SKY DEUTSCHLAND (B): How Supply Chain Management Enabled a Dramatic Company Turnaround,” IMD-7-1806, IMD, Switzerland.
Seifert, R. W. (2014) “MeisterClean: Turning Supply Chain into a Competitive Advantage,” IMD-7-1580, IMD, Switzerland.
Seifert, R. W. and Christopher Zintel (2014) “MeisterClean: Turning Supply Chain into a Competitive Advantage,” IMD-7-1580-T, (Teaching Note), IMD, Switzerland.
Cordon, C., F. Liu, P. Margery and R. W. Seifert (2012) “Oracle: An Evolution of the IT Paradigm,” Case Study, IMD-6-0336, IMD, Switzerland.
Strebel, H., R. W. Seifert, M. Wade (2012) “Mobility Carsharing: An IT Leadership Crisis,” Case Study, IMD-3-2337, IMD, Switzerland.
Wade, M., R. W. Seifert and H. Strebel (2012) “Mobility Carsharing: An IT Leadership Crisis,” Teaching Note, IMD-3-2337-T, IMD, Switzerland.
Strebel, H., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Revitalizing Lipton’s Supply Chain (A & B)”, (Teaching Note), IMD-6-0327-T, IMD, Switzerland
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Going Beyond the Low-hanging Fruits (B)”, IMD-6-0328, IMD, Switzerland
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Revitalizing Lipton’s Supply Chain (A)”, IMD-6-0327, IMD, Switzerland
Seifert, R. W. and J.-S. Tancrez (2011) “Hilti (A & B): Gearing the Supply Chain for the Future”, IMD-6-0313-T, (Teaching Note), IMD, Switzerland
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2010) “Unilever Sustainable Tea: Leapfrogging to Mainstream”, IMD-2-0157, IMD, Switzerland.
Cordon, C. and R. W. Seifert (2009) “Lego (A & B): Consolidating Distribution”, IMD-6-0315-T, (Teaching Note), IMD, Lausanne, Switzerland.
Cordon, C., R. W. Seifert and E. Wellian (2009) “Lego (A): Consolidating Distribution”, IMD-6-0315, IMD, Lausanne, Switzerland.
Cordon, C., R. W. Seifert and E. Wellian (2009) “Lego (B): Consolidating Distribution”, IMD-6-0316, IMD, Lausanne, Switzerland.
Seifert, R. W. and K. U. Langenberg (2008) “Hilti (A): Gearing the Supply Chain for the Future”, IMD-6-0313, IMD, Lausanne, Switzerland.
Seifert, R. W. and K. U. Langenberg (2008) “Hilti (B): Reflections and Outlook”, IMD-6-0314, IMD, Lausanne, Switzerland.
C. Cordon and R. W. Seifert (2007) “Novo Nordisk Engineering: Running for Fast-Track Project Execution”, IMD-6-0285-T, (Teaching Note), IMD, Lausanne, Switzerland.
Jäger, F., C. Cordon and R. W. Seifert (2006) “Unaxis: Going Asia (A&B)”, IMD-6-0278-T, (Teaching Note), IMD, Lausanne, Switzerland.
Jäger, F., C. Cordon and R. W. Seifert (2006) “Novo Nordisk Engineering: Running for Fast-Track Project Execution”, IMD-6-0285, IMD, Lausanne, Switzerland.
Jäger, F., R. W. Seifert and C. Cordon (2005) “Unaxis: Going Asia (B)”, IMD-6-0279, IMD, Lausanne, Switzerland.
Eklund, H., C. Cordon and R. W. Seifert (2005) “The Food and Beverage Industry”, IMD-6-0277, IMD, Lausanne, Switzerland.
Eklund, H., R. W. Seifert, and C. Cordon (2005) “Unaxis: Going Asia (A)”, IMD-6-0278, IMD, Lausanne, Switzerland.
Amann, W., R. W. Seifert, and U. Steger (2004) “Outsourcing in the Global Automotive Industry – Drivers, Patterns and Lessons”, IMD-6-0276, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2004) “Hewlett-Packard: Creating a Virtual Supply Chain (B) (Abridged)”, IMD-6-0270, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2004) “Hewlett-Packard: Creating a Virtual Supply Chain (A) (Abridged)”, IMD-6-0269, IMD, Lausanne, Switzerland.
Wilhelmsson, M. P., R. W. Seifert, and C. Tucci (2004) “Novartis: The Art of R&D Collaborations”, IMD-6-265, IMD, Lausanne, Switzerland. (release pending)
Wilhelmsson, M. P., R. W. Seifert, and C. Cordon (2004) “Outsourcing Patterns in the Pharmaceutical Industry”, IMD-6-0263, IMD, Lausanne, Switzerland.
Everrat, D. and R. W. Seifert (2003) “Panalpina: Escaping the Commodity Trap (B)”, IMD-3-1267, IMD, Lausanne, Switzerland.
Everrat, D. and R. W. Seifert (2003) “Panalpina: Escaping the Commodity Trap (A)”, IMD-3-1266, IMD, Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) “Building Partnerships: Reinventing Oracle’s Go-to-Market Strategy”, IMD 3-1259-T (Teaching Note), Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) “Building Partnerships: Reinventing Oracle’s Go-to-Market Strategy”, IMD 3-1259, Lausanne, Switzerland.
Seifert, R. W. (2003) “adidas-Salomon AG: The ‘mi adidas’ Mass Customization Initiative”, IMD 6-0249-T (Teaching Note), IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) “Hewlett-Packard: Creating a Virtual Supply Chain”, IMD-6-0251-T, (Teaching Note), IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2002) “Hewlett-Packard: Creating a Virtual Supply Chain (B)”, IMD-6-0252, IMD, Lausanne, Switzerland.
Seifert, R. W. (2002) “adidas-Salomon AG: The ‘mi adidas’ Mass Customization Initiative”, IMD-6-0249, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) “Hewlett-Packard: Creating a Virtual Supply Chain (A)”, IMD-6-0251, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) “The Electronics Manufacturing Service Industry”, IMD-3-0863, IMD, Lausanne, Switzerland.
Vollmann, T. E. and R. W. Seifert (2001), “Process Analysis Note”, IMD-6-0233, IMD, Lausanne, Switzerland.
Registered Teaching Videos
Seifert, R.W. (2019) “Peter Prem on Tetra Pak’s Digital Supply Chain Journey,” IMD-7-2033-V7, IMD, Switzerland.
Seifert, R.W. (2019) “SmaterChains: Approach to Industry 4.0 – General Introduction,” IMD-7-2088-V1, IMD, Switzerland.
Seifert, R.W. (2019) “SmaterChains: Approach to Industry 4.0 – Introduction to the Digital Road Map Exercise,” IMD-7-2088-V2, IMD, Switzerland.
Seifert, R.W. (2019) “SmaterChains: Approach to Industry 4.0 – Feedback on the Workgroups,” IMD-7-2088-V3, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2018) “Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage,” IMD-7-2033-V1 to V6, IMD, Switzerland.
Seifert, R.W. and K. Siebenbürger Hacki (2017) “Introduction Sky Deutschland,” IMD-7-1805-V2, IMD, Switzerland.
Seifert, R.W. and K. Siebenbürger Hacki (2017) “Operational Challenges,” IMD-7-1805-V3, IMD, Switzerland.
Seifert, R.W. and K. Siebenbürger Hacki (2017) “Select Group Feedback,” IMD-7-1805-V4, IMD, Switzerland.
Seifert, R.W. and K. Siebenbürger Hacki (2017) “Moving Beyond Firefighting,” IMD-7-1805-V5, IMD, Switzerland.
Seifert, R.W. and K. Siebenbürger Hacki (2017) “Sebastian Hauptmann Personal Reflections,” IMD-7-1805-V6, IMD, Switzerland.
Braga, Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Transforming the Supply Chain,” IMD-6-0327-V1, IMD, Switzerland.
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Interview of Paul Polman, CEO Unilever & Michel Leijnse, Lipton Global Brand Director,” IMD-6-0327-V2, IMD, Switzerland.
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: An Interview of Mercedes Tallo from the Rainforest Alliance,” IMD-6-0327-V3, IMD, Switzerland.
Seifert, R. W. and C. Cordon (2006) “Novo Nordisk’ Engineering: Running for Fast-Track Project Execution – A Customer’s Perspective”, IMD-6-0285-V (Video), IMD, Lausanne, Switzerland.
C. Cordon, Jäger, F., and R. W. Seifert (2005) “Unaxis: Going Asia”, IMD-6-0279-V (Video), IMD, Lausanne, Switzerland.
Seifert, R. W. (2003) “Hewlett-Packard: Creating a Virtual Supply Chain – Managing Through the Transition”, IMD-6-0251-V3 (Video), IMD, Lausanne, Switzerland.
Seifert, R. W. (2003) “Hewlett-Packard: Creating a Virtual Supply Chain – Reflections”, IMD-6-0251-V2 (Video), IMD, Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) “Building Partnerships: Oracle’s Partners Perspective – Interviews with HP and FujitsuSiemens”, IMD 3-1259-V1 (Video), Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) “Building Partnerships: Oracle’s Partners Perspective – Interviews with DSA, Opitz and Sysao”, IMD 3-1259-V2 (Video), Lausanne, Switzerland.
Seifert, R. W. (2002) “adidas-Salomon AG: The ‘mi adidas’ Mass Customization Initiative – An Interview with Mr. Rolf Reinschmidt”, IMD-6-0249-V (Video), IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) “Hewlett-Packard: Creating a Virtual Supply Chain – Context & Options”, IMD-6-0251-V1 (Video), IMD, Lausanne, Switzerland.
Other Publications
Biçer, I. and R. W. Seifert (2015) “Coherent Measures of Customer Service Level,” Proceeding of EurOMA Annual Meeting, Neuchâtel, June 2015.
Comas, J. M. and R. W. Seifert (2012) “Reviewing the Adoption of Ecolabels by Firms,” Survey Report, EPFL – IMD International, Switzerland.
Seifert, R. W., Zequeira, R. I. and S. Liao (2012) “Three-echelon Supply Chain with Price-only Contracts and Sub-supply Chain Coordination,” Proceeding of P&OM World Conference, Amsterdam, Netherlands, July 2012.
Lange, J.-C., J.-S. Tancrez, P. Semal, G. Strack and K. Evrard (2010), “Should Reusable Items be Accumulated in Regional Depots?”, In V. Botta-Genoulaz, editor, ILS’2010, Casablanca, Morocco, 14-16 April 2010.
Seifert, R. W. (2000) “Modeling Internet-Enabled Opportunities in Supply-Chain Operation”, Ph.D. Dissertation, Department of Management Science and Engineering, Stanford University, Stanford, CA, USA.
Seifert, R. W. (1996) “Cooperative Dispatching – Exploiting the Flexibility of an FMS”, Diplomarbeit, Institute of Machine Tools and Production Science, Department of Mechanical Engineering, University of Karlsruhe, Karlsruhe, Germany.
Seifert, R. W. (1994) “Evaluation of Routing Strategies for AGVs based on Computer Simulation”, Master’s Thesis, Integrated Manufacturing Systems Engineering Institute, North Carolina State University, Raleigh, NC, USA.